Battlegrounds now, I guess • Eurogamer.net
PlayerUnknown’s Battlegrounds is a bit long, but at least the game has a handy PUBG acronym to make things a bit simpler. What is it, they added a little more at the end? Oh.
It looks like Krafton has renamed PUBG to PUBG: Battlegrounds – the new name now appearing on the game’s social media feeds and Steam (via PC Gamer). That’s right, it’s now PlayerUnknown’s Battlegrounds: Battlegrounds.
This apparently happened in July and seems to have something to do with Krafton’s plans to create a PUBG universe.
“Krafton is actively developing the PUBG brand through a variety of new experiences in his world,” the company told PC Gamer. “Rebranding PlayerUnknown’s Battlegrounds to PUBG: Battlegrounds is the first step in realizing this vision. Additional titles in the franchise will carry the PUBG name, as you’ll see with our upcoming game, PUBG: New State.”
By the way, New State is an upcoming mobile game that’s essentially a futuristic sequel to PUBG Mobile. There has also been talk of an upcoming game in the PUBG universe named Project Cowboy, while space horror game The Callisto Protocol will (somehow) be part of the same universe. However, this one does not yet have the acronym PUBG planted in front of it.
I guess it makes a bit of sense to rename the original PUBG to Battlegrounds to separate it from New State, but placing it next to the acronym sounds pretty odd. It also didn’t resolve our ongoing argument as to whether it pronounces PUB-Gee or PUB-Guh. (It’s PUB-Guh, obviously.)
In other news, PUBG goes free for a week to coincide with its Blackpink collaboration. (Blackpink is a K-pop supergroup, if you hadn’t heard of it). The free play week starts on August 10 and will last until the 16.