‘CarPlay 2.0’ is the best hint yet of what the futuristic Apple car will look like
Apple’s next-generation CarPlay was arguably the most exciting thing to come out of this year’s Worldwide Developers Conference (WWDC), but what’s particularly fascinating about the new tech is just how it could foreshadow much bigger things to come.
After all, as impressive as this new in-car experience may seem, there are still years to come on a dashboard near you. “CarPlay 2.0” requires automakers to get involved, and while Apple has said it speaks to nearly everyone, no one can guess right now how many of them are committed to adopting the new technology. Even for those already working on the idea, Apple said we won’t see the first vehicle announcements until late 2023.
It’s the kind of move that has left some scratching their heads. Apple will likely face an uphill battle convincing automakers to embrace these new features, especially when it requires them to give up an unprecedented level of control over their proprietary in-car systems. Apple has struggled enough to get traction for its multi-display support in iOS 13; this one will be an order of magnitude more difficult.
However, there’s a new automaker on the horizon that won’t need convincing: Apple itself.
As Bloomberg’s Mark Gurman points out in the latest issue of his To light up newsletter, this could be what “CarPlay 2.0” really is. Sure, Apple would love to see automakers embrace this – and there’s plenty of good reason to do so – but even if other companies don’t bite, what Apple is really doing here is giving us some insight. of his own automotive ambitions.
The easy answer is that Apple wants to show consumers its car chops. Do you like what you see here? Then you will love the Apple car. It also helps the company learn about the automotive industry and gather the necessary data to help build their own car.Marc Gurman
Plus, the more Apple offers this technology to future competitors, the more antitrust headaches it can avoid in the future. The Apple Car will no doubt have a dashboard that looks a lot like “CarPlay 2.0”, with tight integration not only into the iPhone but also into Apple Maps, Apple Music, and more; however, this will also be available to any other automaker who wishes to add it. This will make it harder for regulators to accuse Apple of using “product tying” to try to sell the Apple car.
In his newsletter, Gurman also observes that this is just one more page in Apple’s usual playbook. As he notes, iTunes preceded the iPod, HealthKit and the Health app heralded the arrival of the Apple Watch, and it’s obvious that ARKit is the gateway to Apple’s AR/VR headset. .
Gurman also notes that HomeKit has outstripped HomePod, but with Apple’s clumsy living room strategy, it’s less likely to be part of the same kind of product blueprint.
Apple has also long had a “if you build it, they will come” strategy. We saw it with Apple Pay, which led to the adoption of contactless payments in the United States, and we see it today with Apple’s digital IDs. “CarPlay 2.0” is the same thing; Apple is now showing it to everyone in hopes of stimulating customer demand for the technology which, in turn, will encourage automakers to adopt it.
From what Apple has shown us, history could repeat itself in the automotive industry. Granted, I’m not your typical iPhone user, but CarPlay has been the number one thing on my checklist when buying a new car since 2015. In fact, I upgraded to the highest version of my current vehicle almost exclusively to get Wireless CarPlay support.
The next chapter of CarPlay will almost certainly drive at least some of the same customer demand, especially once a few automakers embrace it, forcing others to follow suit if they want to stay competitive. This is precisely what has already happened with CarPlay, which is now available on more than 80% of new cars sold worldwide. This percentage also becomes even higher when calculated by models; many automakers don’t include it in entry-level packages, but nearly every model has at least one higher trim level equipped with CarPlay.
More than just a teaser, the more integrated CarPlay could also help users familiarize themselves with the Apple Car experience. Once Apple can support dashboards from other automakers, iPhone owners will become comfortable and familiar with Apple’s much more elegant way of doing things, making the transition much easier. to a car made entirely by Apple.
Gurman suggests that Apple could extend this to a “carOS” that it is making available to other automakers. Google is already working on something similar with Android Automotive, which Ford and Volvo are said to be on board. Apple isn’t about to cede that market to Google, so “CarPlay 2.0” may just be the first step towards that broader ambition.
If the next version of CarPlay becomes popular enough, perhaps Apple could create a version that’s fully in-vehicle and doesn’t require an iPhone. A “carOS” from Apple could be useful to automakers, which are always on the lookout for features that can boost sales and cut expenses. Marc Gurman
Gurman’s sources also told him that Apple’s car project remains mostly on track, meaning the first Apple Car could appear soon after “CarPlay 2.0” starts appearing on other vehicles. in 2024. Since taking over the project last year, Apple VP Kevin Lynch has reportedly shuffled the leadership team and made sure the group “hits deadlines it might have missed.” under previous management.
While it’s doubtful Apple will meet its ambitious goal of building a fully self-driving car by 2025, it hasn’t stopped trying, and Gurman says he aims to at least announce a vehicle by 2025. the. It’s also possible that Apple is putting the self-driving aspects on the back burner and opting to release “a well-designed Apple car with all the bells and whistles of the iPhone.”
[The information provided in this article has NOT been confirmed by Apple and may be speculation. Provided details may not be factual. Take all rumors, tech or otherwise, with a grain of salt.]