McDonald’s new futuristic Happy Meal toy uses your smartphone
Most people of a certain age remember the promotional plastic toys that came with a Happy Meal from the fast food chain McDonald’s. And while these toys have created a lot of emotional excitement in children around the world, none could truly be described as futuristic until now. Happy Meals’ new toy is a character promoting an upcoming animated feature, “Ron’s Gone Wrong”. And the toy apparently has a mind of its own.
The “out-of-the-box best friend” he describes looks like a new portable digital friend, but its effects only come to life when placed on your smartphone. According to a TikTok posted by user @technofridge, once you place the toy on your phone, an app loads that appears to charge the toy. A face will then appear on the toy itself and the “B-Bot” asks for your name, giving you a series of choices to choose from before humorously malfunctions.
The cute new toy also has a few non-digital features, including spinning motion and fun sounds, so kids without the use of smartphones can still enjoy the teardrop-shaped creature. But even adults are looking to get their hands on the new toy, hoping it will become a future collector’s item, like some other Happy Meal toys have done in the past. Needless to say, this is an incredible promotion for the animated film, which stars Zach Galifianakis as the B-Bot and is set to hit theaters around the world in October.