Michael V. Lewis, Former President, CEO and Co-Founder of Reald, Becomes President of AR / VR Innovator Campfire

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“Michael has spent decades at the crossroads of media and technology, and has brought immersive experiences to billions of people,” said Jay wright, Managing Director of Campfire. “We are delighted that he has chosen to put his expertise and passion at the service of Campfire and we look forward to the trip ahead.”

“Campfire is the epitome of the future in augmented and virtual reality, bringing to life technology that until now only existed in sci-fi movies,” said Lewis. “Campfire embodies all of the attributes I look for when choosing the companies that the Alchemi Project will support: it is transformative; it serves a higher purpose; and it adopts sustainable policies and practices. ”

On Michael V. Lewis

Lewis co-founded RealD in 2003 and made it a globally recognized leader in visual technology, best known for operating the world’s largest 3D cinema platform. Under Lewis’s leadership, RealD has been awarded three times “Most Innovative Company” by Fast business. Lewis was named in Hollywood journalist “Digital Power 50” and as one of the publication’s “Innovative Voices”. He was honored by the Producers Guild of America with the Vanguard Award in recognition of his achievements in new media and technology. He is the recipient of the Thomas Alva Edison Innovation Award and the Visionary Award from the UCLA School of Neurosurgery.

About the campfire

Campfire enables holographic collaboration for design and engineering. Led by the pioneers of today’s best-known augmented reality platforms, Campfire delivers a new generation of devices and applications that enable distributed teams to work with 3D models as shared holograms. Campfire’s system dramatically improves the state of the art over current AR / VR offerings in terms of visual performance, ease of use and workflow integration. Built on the foundation of more than 60 patents, Campfire is available now through an Early Access program with targeted commercial availability for 2022.

SOURCE Alchemi project

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