Review: Expect mesmerizing futuristic visuals at The Reel Store digital art space in Coventry

Located in the heart of Coventry, The Reel Store is the perfect day out for locals looking for something truly awe-inspiring to do. Created as part of the UK City of Culture, the permanent digital art space features innovative art commissions with high quality projectors and an immersive sound system.

Housed in the former home of the Coventry Evening Telegraph, a space that once housed the rolls of paper on which our stories were printed, is now the incredible art space showcasing works by world renowned artists. Inaugurated in May, the digital art space has attracted visitors from all over the country.

I decided to book a tour to see exactly what the attraction has to offer and why it is so popular. When I arrived I waited in a small line of people before being asked if I wanted to leave my purse in the lockers. Staff then directed groups of visitors to the room where the art installation is installed.

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Once inside, I noticed that the room was packed with people, despite the place having only opened a few minutes before. Most were comfortably seated on the floor in order to fully enjoy the experience. Everyone seemed extremely relaxed and the atmosphere was soothing, making it the perfect destination for families.

If you were to go to the art space right now, you’d see an exhibit called “Machine Memoirs: Space” by internationally acclaimed artist Refik Anadol. I must say his works were truly mesmerizing with bursts of color filling the room and relaxing music to accompany.

“Machine Memoirs: Space” provided a 360-degree cinematic experience of futuristic visuals accompanied by 3D sound that allowed everyone to enjoy the beauty and spectacle of space science, created entirely by AI (artificial intelligence ). Speaking about his exhibit, Refik said, “It invites us to dream of an alternate universe where machines collaborate with humans to speculate on our existence and create an alternate future.”

His work is the result of a long-standing collaboration with NASA. AI has been used to reimagine two million images of space taken by NASA satellites and telescopes and the International Space Station, capturing the deepest regions of outer space. Using machine learning, the computer sorts and categorizes these photographs and creates stunning new digital interpretations of space.

After sitting in the first room for about half an hour, I then went to the next part of the exhibit called “The Tides Within Us” where I saw abstract artwork with a backstory fascinating. Several screens depicted the flow of oxygen through the cardiovascular system, which painted a picture of the human body as fluid.

Admittedly, I found this part of the exhibition a little less interesting than Refik Anadol’s work, however, it was still impressive. So I strongly recommend you to go and see the art exhibition located in the heart of the city.

Whether you have an interest in space, are looking for something to do with friends, or want to take photos for Instagram, this exhibition is not to be missed!



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