Twitter withdraws Fleets functionality – Telegraph India
The microblogging site decided to disconnect the service after failing to muster enough traction
Twitter Fleets was supposed to be a feature to take on Facebook, but Twitter decided to disconnect the service after it failed to muster enough traction. Launched just a few months ago, Fleets is a way for users to post text, photos, and videos that disappear after 24 hours. The concept is nothing new; Snapchat introduced it and Facebook copied it.
Ilya Brown, vice president of products at Twitter, said in a blog post: “We were hoping Fleets would help more people feel comfortable joining the conversation on Twitter. But, since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets as we had hoped.
The goal of Fleets was to get people to post more content on Twitter. But that did not happen. “Fleets are primarily used by people who are already tweeting to amplify their own tweets and speak directly with others. We will explore other ways to resolve what is preventing people from participating on Twitter, ”said Brown.
But the end of Fleets does not mean that the upper space of the Twitter app will become vacant. On August 3, at the end of Fleets, the space will be used by, well, Spaces, which are Twitter’s live audio chat rooms. “And the Traditional Tweet Composer will be updated with more Fleets camera editing features, like text formatting and GIF stickers on photos.”
Fleets isn’t the first feature Twitter has abandoned. In 2015, the company acquired Periscope, an app that allowed users to broadcast live on Twitter. But he had a short life. Then there was Twitter’s other acquisition, Vine, an app where users could share six-second videos of themselves and it came way before TikTok.
According to the World Street Journal, for the quarter ended in March, Twitter reported having 199 million daily active users, while Facebook reported around 1.88 billion and Snap reported having 280 million.